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About

We celebrate diversity
On miinto.dk, it is possible to shop directly from Europe's best independent clothing stores, all gathered in a single platform.
 

More than 3.000 brands and 150.000 products


Miinto.dk is a collective of more than 400 independent fashion stores united under the Miinto network. At Miinto, we believe in diversity and personal shopping, and want everyone to be able to find what they are looking for in order to express themselves.

This is made possible by Miinto’s strong network of 400+ independent fashion shores and purchasers, all having their own sensibility and curatorial team and offering their products through Miinto’s webshop. The very large selection of women's clothes, men’s clothes, children's clothes, sportswear, and accessories has made Miinto one of Europe's largest fashion portals.


A large network of independent fashion stores


Many physical stores miss the opportunity to go online and reach a larger customer audience, as it is often costly, troublesome, and requires many resources when they already have a physical store to take care of. Miinto.dk makes it possible for the independent stores to start selling online in a rapid, easy, and cost-effective way and, therefore, drastically expand their market.
We believe that fashion is made in physical retail boutiques who know their customers by heart and have passionate sale advisors with a true understanding of what great customer service is.


Fighting overproduction in the fashion industry


We want to make use of the existing resources by connecting customers with the shops that already have the products in stock, instead of asking the brands to produce even more stock.

Our goal is to pave the way for a more forward-looking and eco-conscious fashion industry by minimizing over-production and keeping independent retail alive and thriving.


Our people


Miinto was founded in 2009, and today we are over 200 people based in our head office in Copenhagen and our regional offices in Oslo, Amsterdam, and Warsaw. We sell products online in eight European countries - Denmark, Sweden, Norway, the Netherlands, Belgium, Poland, Switzerland and Italy - thanks to a strong network of local independent fashion stores in each country.

We're all passionate about our work and take great pride in shaping the future of a more sustainable fashion industry. We're driven by our strong belief in the power of digital to re-connect consumers with local shopping and invent a true omni-channel consumer experience.

Operational management, development and programming

Economics and Legal Department

Photostudio

Legal info

  • miinto ApS
  • TAX No. 32091059
  • Prags Boulevard, 49, B9
    2300 København S
  • Establishment date - 02.04.2009